Put our pricing expertise to work for you today.
PricePoint Partners price consultants have been helping manufacturers, distributors and B2B service companies improve their profitability through strategic pricing since 1998. Our broad base of expertise includes:
- Pricing strategy, optimization and execution
- Pricing training and education
- Sales and marketing management for pricing strategies
- Pricing analytical design, implementation and interpretation
- Pricing research
- Business strategy
This breadth of capabilities enables us to recommend sound pricing strategies and help you manage your new pricing structure and its resultant cultural changes. Our comprehensive approach ensures that your pricing strategies are aggressive yet competitive, optimizing your profitability and success.
Our leadership team includes seasoned professionals, each with at least 10 years of pricing management experience and 20 years of business experience. Recognized as pricing authorities, PricePoint Partners pricing consultants have been featured in national publications including The Wall Street Journal, Fortune Small Business, Industry Week, CFO Magazine and Marketing News, and are frequently invited to speak at universities, pricing management groups and major corporations.
Ralph Zuponcic
Managing Partner
PricePoint Partners founder Ralph Zuponcic has extensive experience in pricing management consulting with companies in a wide variety of industries including, but not limited to, industrial equipment, medical devices and disposables, specialty industrial tapes and adhesives, medical software, rubber and polymer products, ceramic materials and automotive supplies. His expertise in managing pricing initiatives delivers outstanding results to Fortune-listed companies and midsize organizations as well as emerging firms.
Ralph uncovered the need for pricing management during his early career, when he spent a significant number of years in the field selling and in various sales and marketing management positions. During his 15 years with equipment manufacturer Nordson Corporation, he advanced from sales representative to director of sales and marketing of a new business unit, a position in which he not only managed the sales team but also created the process for his team to sell the company’s new technology.
Ralph served as director of business development for global consumer packaging company Rexam, and went on to consult with a variety of corporations to help them better manage their sales programs. On several occasions, Ralph served as interim vice president of sales for companies looking to strengthen their sales processes and results.
Now a national authority on value-based pricing strategies, Ralph is a frequent guest lecturer at The Ohio State University Fisher College of Business, and he has spoken about strategic pricing management at major universities, associations and companies across the country. He has also been featured in publications including The Wall Street Journal, Industry Week, Fortune Small Business, CFO Magazine and Marketing News.
Ralph serves on the board of directors of Blossom Hill, a nonprofit Cleveland-based organization that provides homes and care for individuals with mental and developmental disabilities.
Larry Robinson, Ph.D.
Director of Training and Development
A professor of undergraduate and MBA marketing courses at universities including Georgia State, Emory, Rice, Tulane, Purdue and The Ohio State University beginning in 1977, Dr. Larry Robinson has long been recognized as a great marketing mind. Today, he is also sought after for his work in pricing.
While teaching executives across a variety of businesses, Larry came to understand and appreciate the critical role of pricing in corporate success. He became passionate about the topic and, a decade ago, started teaching courses in strategic pricing to Executive Education and MBA students at The Ohio State University, and to Executive MBA students at Rice and Tulane Universities. These individuals have put Larry’s principles into practice within their own organizations, and they continue to seek his counsel when they encounter new pricing challenges.
As director of training and development for PricePoint Partners, Larry is now taking his knowledge and experience into the boardrooms of corporations across the country to work one-on-one with decision-makers. His goal is to help these executives maximize their profits through thoughtful, strategic price management.
Eric Arnold
Partner, Analytics Systems
Eric Arnold leads the technology development efforts at PricePoint Partners, incorporating emerging heuristics and modeling technologies into pricing analyses to optimize their scope, range and value for clients.
Eric offers specialized expertise in solution architecture, a range of services leveraging custom analytics systems to first benchmark a company’s current-state performance metrics and then apply goals-driven assumptions and rules to establish realistic future-state performance targets.
Eric’s solution architect experience has been extensive, with major clients including Johnson & Johnson, Nationwide Insurance, Covisint (a consortium of GM, Ford, and Chrysler), LimitedBrands, and the Department of Navy’s Chief Information Office. Application of Eric’s techniques and software resources significantly enhance the scope and range of analysis PricePoint brings to its price performance services.
To learn more call 330-342-0923 to speak with a pricing consultant.