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Equipment Manufacturer Pricing Strategy Case Study

Manufacturer of Test Equipment Discovers $1.5 Million in Price Improvement Across Three Market Segments.

The Problem:

Management believed that they were leaving money on the table and that there was an opportunity to improve pricing levels either across the board, or surgically within marketing segments and specific customer groups.

The Solution:

Price Point Partners was hired to diagnose pricing practices, compare to industry best practices and identify pockets of opportunity to improve pricing levels. Working hands-on with the company’s marketing, IT and finance groups, our pricing consultants were able to gather and analyze transactional pricing data, develop a pricing band analysis and identify wide-ranging inconsistencies in pricing within specific marketing segments – indicating a lack of pricing discipline.

The Results:

Price analysis by our price experts pinpointed opportunity for margin lift. The company was able to capture $1.5 million in price improvement across three market segments.

To learn more about strategic pricing from a Price Point Partners pricing expert, please contact us today.