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Pricing Strategy

The right strategy can unlock your full profit potential.

No matter how diligent you are about containing costs or how pragmatic you might be about budgeting, without a sound pricing strategy, you could be selling your bottom line short.

Price Point Partners price consultants can show you how an analytical, data-driven pricing approach can help you:

  • Optimize your pricing
  • Identify pricing leaks and areas of opportunity
  • Apply price discounting where it yields the highest return
  • Achieve higher margins
  • Sell more product
  • Increase the value of your company
  • Improve your profitability

By looking more deeply – and scientifically – into the variables that influence customers’ value perception, our pricing consultants can determine the optimal prices your customers are willing to pay. We’ll show you:

  • What your small customers should be paying
  • Where your large customers are likely to be flexible
  • Which products can support premium prices and which need to be competitive
  • Whether discounts in certain areas can help you boost sales volume
  • How much you can gain by implementing your new pricing structure

Find out more about our value-based pricing strategy or about our education and pricing strategy training programs.


"It was easy for a CFO like myself to buy into Price Point Partners' pricing model based on customer research, competitive information and economic value analysis.  Haemonetics' sales, marketing and finance teams collaborated on capturing pricing opportunities across products and geographies that had been overlooked using traditional, ad hoc methods.  Early successes instilled an enduring cultural awareness that deploying systematic pricing policies at any stage of the product life cycle will leverage into increased corporate profit margins, earnings and cash flow."

Ronald J. Ryan
Senior Vice President
Chief Financial Officer (Retired)
Haemonetics Corporation