Pricing Strategy Training

Changing to a value-based pricing culture gives your company an edge.

We know: Value-based pricing is a whole new way of thinking. Your executive team needs to understand all of the benefits of this new structure. Your marketing and product managers need to know how it plays into their strategies going forward. And your sales staff may be resistant. Their incentives are on the line, after all, and what if their customers don’t buy into the new pricing?

No problem. We’ll help you – and them – through this important transition. Our pricing training approach is to work side-by-side with your team, collaboratively sharing pricing knowledge and helping them understand and recognize the value of your new pricing strategy. Price Point Partners price consultants provide hands-on education and pricing training to help your team understand and embrace:

• Pricing leverage and profitability
• Pricing strategy formulation
• Value-based pricing
• Pricing tactics for improved profitability
• Organizing for pricing improvement
• Data and information necessary for effective pricing management Led by Dr. Larry Robinson, who has for the past decade taught strategic pricing courses to Executive Education and MBA students at The Ohio State University, and to Executive MBA students at Rice and Tulane Universities, our pricing training team will help your finance, sales and marketing, and business unit management personnel:
• Strengthen their knowledge of pricing strategies and outcomes
• Identify opportunities and means for immediate improvement in pricing revenue
• Isolate new ideas that can be applied to strategic and tactical planning
• Learn and assimilate fundamental team roles to assure effective pricing management

Take the first step toward pricing excellence!

Contact us today for a free 30-minute consultation to discuss your goals and needs. We’ll design a customized pricing training program to jump-start your organization’s new pricing-for-profit culture.