Improve Strategic Pricing Visibility at Your Company

Improve Strategic Pricing Visibility at Your Company

Here are simple pricing tactics that can really help to improve pricing performance for wholesale distributors and manufacturing companies. Simply increase the visibility of strategic pricing. Our pricing consultants will often recommend raising the level of awareness for pricing initiatives by communicating programs internally.

Think about some of these steps to help raise awareness and get teams on board…

  • Add a price performance responsibility to job descriptions for the sales team or anyone that has their hand in pricing
  • Communicate the company’s pricing performance goals and results to all team members. Remember: What gets measured gets managed.
  • Schedule regular pricing review sessions to discuss strategic pricing successes and challenges

These simple tactics help to reinforce in the organization that pricing is a priority and is being actively managed.

About the Author

Ralph Zuponcic

President, PricePoint Partners

Ralph is a national authority on strategic pricing. He has been featured in publications including The Wall Street Journal, Fortune Small Business, CFO Magazine and Marketing News.

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