Knowing your competitors pricing may seem like the holy grail of competitive intelligence. But, for manufacturers it is often a panacea.

The current business environment impacted by the coronavirus has created significant challenges for B2B sales teams. We interviewed sales leaders to understand how their teams are being affected and what steps are being taken to address these issues. Telephone interviews were conducted with 10 sales leaders, or business leaders with clear visibility to sales operations. […]

If you’re a manufacturing company you think about reducing costs to improve profits. If you’re a distributor you focus on customer profitability. And, if you are a service organization you may target customer lifetime value. But, there is another level to enhancing profits when you get more of your organization participating. It starts with visibility. […]