Manufacturer of Test Equipment Discovers $1.5 Million in Price Improvement Across Three Market Segments

The Problem

Management believed that they were leaving money on the table and that there was an opportunity to improve pricing levels either across the board, or surgically within marketing segments and specific customer groups.

The Solution

Price Point Partners was hired to diagnose pricing practices, compare to industry best practices and identify pockets of opportunity to improve pricing levels. Working hands-on with the company’s marketing, IT and finance groups, our pricing consultants were able to gather and analyze transactional pricing data, develop a pricing band analysis and identify wide-ranging inconsistencies in pricing within specific marketing segments – indicating a lack of pricing discipline.

The Results

Price analysis by our price experts pinpointed opportunity for margin lift. The company was able to capture $1.5 million in price improvement across three market segments.

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