Win Price Negotiations on Value

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Win Price Negotiations on Value

How often do you experience a situation similar to the one below?

You have been working a prime sales prospect for the past six months. Your product is the ideal solution, you have done a great job of selling the value and you have carefully calculated a value-based price point for this prospect. But, despite your very best efforts at winning the deal, the buyer is asking for a lower price. What do you do next? Trade Value.

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