I hired PricePoint Partners to improve profit by selling value at the right price.  We increased our OP over 3% overall just by not offering discounted terms.  We were able to correct pricing on low volume customers getting high volume pricing.  Our sales people now talk of value when negotiating price.  It was a great investment that paid multiples in profitability.  Ralph Zuponcic and Price Point Partners are a great investment with immediate payback.