Sales teams have historically been tasked with driving top line revenue to fuel growth and market expansion. They have within their control several strategic levers to affect sales outcomes. Among them are value propositions, product selection, pricing, selling strategies and negotiation tactics. Sales performance hinges on the effective execution of these levers. Companies invest heavily […]

Teach Your Sales Team How To Recognize And Sell Your Value. Value based selling pays huge dividends. Nearly every company delivers benefits that create economic gains for customers. But, few truly recognize these benefits and fewer actually communicate them. When effectively applied, value economic selling closes more deals and captures higher prices. Both generate more […]

Getting your fair share of price in the marketplace is dependent on your sales team’s ability to sell your value. The stronger case made for your value directly translates into the price you capture from your customers.  Is your sales team selling your value and capturing the best price? Or, worse yet, are you losing sales […]

We just heard from one of our clients about a price negotiation that shocked their largest customer.  I want to share the story with you. First, some background. We delivered a price and value negotiations training program to a rubber industry client less than two years ago. They learned how to defend and protect their […]

Driving profitability improvement throughout an organization can be achieved in a variety of ways. Any number or combination of profit drivers can be leveraged to improve financial performance. However, all too often we see companies focused on just the margins themselves and not what’s driving them. Consider the sales team that is measured or rewarded based […]